In several of our recent blog sites we’ve presented a variety of marketing tips that we offer to Silkin Management Group clients. We, of course, follow up these tips with exact scripts and implementation programs to make sure these tips are activated and produce results. Learning basic marketing techniques and tools is very important to the expansion of any practice and something we constantly train our client on.
Here’s two more tips you can use, whether a Silkin Management Group client or not.
1. When promoting by mail, encourage response by enclosing a postage-paid return envelope or reply card. If needed, mailing lists can be purchased to target specific groups you want to attract. Make sure you promotion is based on good solid surveys to find out what people need and want from your office.
2. Set aside time to work with your staff on getting referrals from patients. The best way to get referrals is simply to ASK FOR THEM. Your staff will be more comfortable in making this a part of their daily routine if they get a chance to practice during staff training sessions. Silkin Management Group has scripts and training programs for staff that make it easy to greatly increase your new patients from referrals.
For more information about how Silkin Management Group goes about helping our clients with successful marketing, visit our website at www.silkinmanagementgroup.com or contact us at info@silkinmanagementgroup.com.
Gary Crawshaw
Silkin Management Group Consultant
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.