Marketing Your Practice

As a consultant at Silkin Management Group, I am constantly working with my clients to implement successful marketing actions that will help increase the number of new patients/clients as well as help facilitate the retention of existing clients and patients.  Marketing is a vital part of the management of any business, whether a health care practice (as are most of the Silkin clients) or any business in general.

One of the best and least expensive tools in the Silkin marketing “tool box” is the newsletter. A newsletter is a tool that can be used to reach not only existing patients/clients, but potential patients/clients as well. As an internal device, it is an excellent way to stay in touch with your patients/clients. Externally it is a method of making your practice known and well thought of.

All the consultants at Silkin Management Group tell their clients that a practice newsletter provides advantages for the business that other promotional and marketing methods don’t always offer. It provides a simple and compact way to communicate a longer message and can easily be put onto your website or printed for handouts in the office or put in monthly statement mailings. It also creates a perfect forum for continuing education.

There are inexpensive software programs that can be purchased that you can use to make your own newsletter.  There are also companies on the internet that can produce a newsletter for you at a reasonable price.  Clients of Silkin Management Group are provided with this information, as well as sample newsletters to help easily implement this very successful marketing tool as part of their Silkin management program.

If you have any suggestions, please feel free to do so by posting a comment.

Please visit our website for more information:  www.silkinmanagementgroup.com.

We also have another blog for you to check out:  http://practicemanagementblog.com/

Scott Barnard
Consultant for Silkin Management Group