SOME MARKETING TIPS

Silkin Management Group clients are primarily single doctor owner/practitioners in a variety of fields such as dentistry, veterinary medicine and optometry. Increasing the number of new patients is often a primary concern when they first become Silkin clients. As such we have a “stable” of successful marketing activities that always help increase the number of new patients coming in the door. Over the next week or two our consultants will offer a few marketing tips a day to anyone reading our various Silkin Management Group blog sites. We hope you find them useful.

If you’d like more information about how Silkin Management Group can help you increase your number of new patients and office productivity, visit our website at: www.silkinmanagementgroup.com or email us at info@silkinmanagementgroup.com.

Here’s two tips for today:

Collect and tabulate information such as age, occupation, gender, income and location from your current patient records to get a profile of your typical patients. Then tailor your promotion and public relation events to target this majority group. There are specific ways to tailor your promotional activities to the results of this tabulation. But the first step is to tabulate. “Know before you go” is the motto.

Conduct a Referral Survey to find out if your patients are referring. Discover why they do or do not feel comfortable referring others to your practice. The information you get will help you develop your internal marketing programs and referral activities so that they get results, generate more referrals and give you more control over your internal marketing.

Gary Crawshaw
Silkin Management Group Consultant